Followed by a deep midnight blue, a striking yellow, and the subtle periwinkle, the Pantone institute chose the audacious Viva Magenta as 2023's colour of the year. Setting the tone straight for 2023, Viva Magenta is all about universal harmony and optimism.
A rose tinted takeover has been underway ever since Valentino revealed the Valentino Pink PP, and the runways are already packed with magenta soaked dream like creations. Couture houses like Marni, Sacai, Rodarte have featured magenta in their recent collections. Let's not forget Harry Styles arriving in Venice, sporting an intense magenta blazer from his collaboration with Gucci. Kate Middleton's magenta power suit for her visit to Boston stunned the crowds, adding a soft feminine touch to empowering look, she paired it with a pink pussybow blouse.
Pantone's colour of the year envisages the unconventionality of time, and puts forward an unconventional colour to rule the coming year's fashion scene. Here's how a few Vogue editors are incorporating the colour into their immediate surroundings.
Akanksha Kamath, Fashion Features Director
"The new Pantone colour to me is vibrant, vivacious, and a touch of ambition. All of these rather aggressive qualities are made adorably cute in this Ganni bag that packs the punch of the colour but the softness of a pouch. I would wear it with a plain white T-shirt, worn in straight leg Levi’s jeans and black loafers."
Samar Rajput, Contributing Fashion Editor
"Love this skillfully ruched heart dress by Acne Studio."
Sonakshi Sharma, Junior Digital Editor
"Nothing makes a more powerful statement than a bold lip shade at a soirée, so my pick is this luxurious Gucci matte lipstick in magenta. Its vivid tone provides a rich hue, hydration and perfect velvet finish all in one stroke. A definite staple in my evening clutch this season. "
Chloe Chou, Assistant to the Head of Editorial Content & Writer
"Dance-floor ready shoes for the holidays and beyond! The iridescent leather changes colour depending on how the light hits the shoes. A great way to add a pop of colour and fun to an otherwise unassuming outfit."
Rupangi Grover, Fashion Assistant
"With Barbie-core gripping the internet and the pink fever at an all time high, it's a good time to pick up some magenta accessories to pepper your outfits with, if head to toe pink is not for you.
I love this cute Studio love letter necklace, it's made of sterling silver and recycled plastic and is a great everyday piece of jewellery."
Vrutika Shah, Digital Editor
"The coming year is set to be the season of the "Magentaverse" as per Pantone, who describes Viva Magenta as “audacious, witty and inclusive of all”. A product that I feel reflects not just this mission statement but also the hue is Pixi's On-The-Glow Blush in Ruby. In my opinion, it's the perfect shade of crimson for all Indian skin tones."
Meher Jadhwani, Contributing Wellness & Beauty Editor
"Make a statement and express yourself with viva magenta-a deep pinkish red. The Dior eyeshadow palette can be used to make multiple bold and brave looks with the colour of the year."
Also read:
Introducing Pantone’s 2023 colour of the year—welcome to the Magentaverse!
Rashmika Mandanna’s simple magenta saree will inspire your next wedding fit
Alaya F takes on a push-up challenge in a strappy magenta sports bra and pink leggings
