Will Tetley’s Post

Anand Bhadkamkar- Group CFO and President (Strategy), LS Digital, highlighted key points that CFOs need to consider while driving the finance agenda and strategies for businesses in an interaction with BestMediaInfo. Click here to read more: https://lnkd.in/dhrZxbwZ Prasad Shejale Rupak Ved Anshuman Misra Shantanu Bhattacharyya Maanesh Vasudeo Manesh Swamy Vinay Tamboli Tejas Thakkar Anuraj Gupta Hrishikesh Karve #ExpertOpinion #Strategies #ThoughtLeader #DigitalMarketingTransformation #ChallengeTheNow

🚀 Empowering Financial Directors: Mastering the Art of Strategic Digital Marketing with Digital Next, UK🚀 In the dynamic realm of digital marketing, Financial Directors (FDs) play a pivotal role in steering businesses towards financial success. At Digital Next, UK we understand that Strategic Digital Marketing goes beyond algorithms and keywords. Digital Marketing is powerful tool that empowers FD's to achieve their business goals, satisfy stakeholders and contribute meaningfully to the environment while aligning closely with marketing strategies and maximising returns. Here's how we empower FD's in our collaboration with typical clients: 🍏 We align Finance and Business Goals with Digital Strategies. ⬆ We look to define specific Business goals: Is it revenue growth, market expansion, or brand visibility? ✅ We tailor digital strategies to meet these objectives. - Collaborative Goal Setting: We foster collaboration between FDs and the marketing department to set clear, measurable, and achievable goals. Define Key Performance Indicators (KPIs): Directly reflecting business objectives, guiding digital marketing efforts effectively. Maximizing Returns through Strategic Budgeting  - Budget Alignment with Goals: Aligning marketing budget allocations with business objectives to impact the bottom line effectively.  - Smart Resource Allocation: Distributing budget across digital channels based on performance, ensuring optimal utilization.  - Measuring ROI: Tracking and measuring ROI to ensure every penny spent generates tangible results and improvements. 🔱 Stakeholder Satisfaction: Foster open communication and understanding between FDs and the marketing team to enhance stakeholder satisfaction. Corporate Social Responsibility (CSR) and Environmental Impact: Embrace eco-friendly digital practices to please environmentally conscious consumers and nurture a positive public image. 📈 Effective Communication and Collaboration Open Communication Channels Transparent communication fosters collaboration, ensuring strategies align with evolving business goals.  -Regular Strategy Reviews: Continuous alignment of marketing efforts with business objectives through regular reviews.  -Adaptability and Flexibility in evolving marketing strategies based on market trends and changing business goals. For us Strategic Digital Marketing isn't just a tool; it's a catalyst for achieving business objectives, satisfying stakeholders, and contributing positively to the environment. For FDs, mastering this art means leading their companies towards a future where profitability aligns with sustainability and stakeholder satisfaction. By aligning goals, optimising spend, and fostering collaboration, FDs can harness the full potential of digital marketing, ensuring their businesses thrive in the digital age while making a positive impact on the world. 💼✨ #DigitalMarketing #BusinessEmpowerment #FinancialDirectors #StrategicPartnership #DigitalnextSuccess

Marketing to the CFO? Let's rethink this. The shift towards focusing on future revenue is a great opportunity for collaboration between marketers and finance teams, no doubt. But is singling out the CFO the right approach? I'm not convinced. Marketers shouldn't just target the CFO but rather the ENTIRE finance team. Open communication, shared goals, and alignment with the company's vision are crucial for growth. Let's break down silos and create a unified approach instead. Check out the article https://lnkd.in/e-QpUea4 and let's discuss: Should we focus on the CFO or adopt a more inclusive strategy? Check this out: https://lnkd.in/e-QpUea4

We love working with clients like Sophie Davies who share our vision and values. Sophie is an all round marketing guru and founding Director of Your Marketing Department. They provide grown-up marketing for ambitious business owners. And like us, they believe in helping their clients put down foundations that will last for years to come. Taking businesses who are at a tipping point and helping them grow and scale to that next level. They specialise in really getting under the skin of your business, helping you stand out against your competition. They consider all areas of marketing – and have the courage to tell you when something is not going to gain you the advantage you want. They pride themselves on being part of your team and delivering the best work possible. And we know this to be true. As they were our marketing agency until we reached a point where we were able to recruit an internal marketing manager. If you need marketing support, we highly recommend having a chat with Sophie. https://lnkd.in/ePwPe_Vz #pantheraaccounting #managementaccountant #smallbusinesssupport #smallbusinessaccountant #accountingandfinance #accountants #accountant #oxford #businessadvice #businessimprovement #yourmarketingdepartment #marketingstrategy #marketingsupport #businessgrowth

Happy Marketing Monday! 🚀 Excited to continue this deep dive into the world of financial marketing strategies! What caught my eye in the article below is the spotlight on more than just brand awareness; it's all about brand preference. But what sets brand preference apart from awareness? “Awareness is about name recognition. Relevance is about having “permission to play” in a market. Preference means that your firm has successfully differentiated itself and is always invited to the table because they see you as relevant to their needs.” This highlights the importance of a comprehensive strategy, ensuring not only that people know who you are but also prefer you over competitors. How do you achieve brand preference? How do you secure a permanent “seat at the table”? It is driven by these 3 components: • Expertise • Results • Simpatico (Seamless user experience) Explore these three key factors in the article below to discover how to increase and enhance your brand’s preference, building off awareness. 🚀 https://lnkd.in/gxa2yQZs #MarketingStrategies #BrandPreference #FinancialMarketing

We’re getting to the end of Q1, how effective is your Marketing strategy performing?   As marketers, we spend an inordinate amount of time and energy in Q4 crafting the go-to-market strategy for the next year based on all the inputs from the CEO, CFO, Head of Product, and Head of Sales. We then need to ensure that this strategy is aligned with the business goals and communicated back to the leadership team and board members. However, in some cases, there's one crucial aspect that often gets overlooked: measurement.    What I’ve learned, and in some cases, the hard way is that Measuring the efficacy of our marketing efforts isn't just about tracking numbers like MQLs, Meetings, SQOs, Wins, Traffic to the Website, etc.; it's about demonstrating the tangible impact we're making on the company's bottom line. This is a critical component of your job as Head of Marketing and something that will serve you well throughout your career. By diligently analyzing key metrics and performance indicators, we gain invaluable insights into what's working and what needs adjustment. But it doesn't stop there. Effective communication of these insights, especially to our finance counterparts, is equally vital. Finance plays a pivotal role in understanding the true value of marketing initiatives. By transparently sharing our findings, we foster collaboration and alignment across departments as well. It's not just about reporting numbers; it's about telling a compelling story of how our marketing efforts are driving growth, revenue, and ultimately, success.    The greatest learnings and relationships I’ve taken from previous roles ironically enough have been with the Finance team!   As we enter the final couple of weeks of Q1, what are the metrics telling you, and are you preparing the team to make some adjustments to the plan for Q2 that will then be communicated back throughout the company? Transparency is key.   #Collaboration #Alignment #MarketingMetrics #DataDrivenDecisions Learn more about our G3 Strategy:

The role of the CFO is always changing, but one area you might be surprised to see more CFO engagement is marketing. 🤔 Driven by financial prudence at a time of economic uncertainty, finance teams are working with marketing to track and measure the impact of campaigns. In a new piece in CFO Dive, Anaconda, Inc. CFO Angela Pierce talks about her approach to working with marketing - starting with personal relationships and trust. Read the full piece here 👇 https://bit.ly/3PKMhgW

This is gold. Marketoonist is blowing my mind. Article text associated with this cartoon below, and url to the site and a bunch of other awesome cartoons in the comments -- At the Cannes Lions a few months ago, Mastercard CMO Raja Rajamannar and CFO Sachin Mehra gave a joint talk on the CMO/CFO relationship called “Happy Tension.” Raja described the typical dynamic this way: “It’s shocking that less than 40% of the finance people think that marketers can make sound commercial decisions, leaving the remaining 60% on the negative side. “But this is reciprocal. Less than one-third of marketers feel that finance people understand marketing and they are making decisions based on knowledge. “As a result, neither marketing guys know what the finance people do, nor the finance guys think that marketing people really know how to make proper decisions and hold themselves accountable.” The CMO Council reported last week that only one in five CMOs described their relationships with CFOs as “collaborative.” The same study found that of the rare CMOs that do have a collaborative marketing-finance partnership, 87% are satisfied in the ability to measure marketing performance. I think that gets at some of the root cause of the disconnect. In talking about marketing performance, CMOs are from Mars and CFOs are from Venus. Too often, they don’t even speak the same language. Recently the Digital and Marketing Association (DMA) reported some insights from how marketers described results for the more than 1,000 marketing campaigns submitted for DMA awards since 2017. The DMA found that marketers used a “bewildering” number of metrics — 170 in total — to measure effectiveness. The DMA categorized 41% of the submitted metrics as “vanity metrics” and only 6% as “business metrics.” If even the marketers that make up the DMA struggle to make sense of how marketers describe the results of marketing campaigns, it’s easy to imagine the “bewilderment” of finance, when so few metrics used are “business metrics.” Raja touched on this in the Cannes talk: “Many times we don’t do our own diligence properly as marketers when we have been given the responsibility by the company, we have an accountability to demonstrate the results that we are driving. We need to connect the dots between marketing actions and business outcomes, not just in terms of marketing metrics, but we often don’t connect them because many times we don’t even care to measure.” This creates an opportunity for marketers who can learn to speak the language of business, and help bring along the entire extended cross-functional team in the business. Of all of the target audiences that marketers have to consider, some of the most valuable are other functions in the business itself.

Drawing from my experience managing marketing budgets worth substantial sums, here are 10 invaluable lessons I've learned: 🗣 As the budget owner, accountability rests with you alone 🗣 Set a clear strategy as your North Star; it guides every decision 🗣 Start with a clean slate for new ventures; zero base keeps biases at bay 🗣 Detail every expense, including costs like licenses and contracts 🗣 Keep a buffer for unforeseen expenses and experimental ventures 🗣 Seek a second perspective to ensure accuracy and confidence in cost estimates 🗣 Avoid excessive buffers to prevent complications during reconciliation 🗣 Distribute budget resources strategically, emphasizing early momentum Monitor and adjust budgets monthly internally and quarterly with finance teams 🗣 Building a budget combines artistic vision with methodical planning Do you resonate with these budgeting insights? 💹 How do you navigate the challenging waters of managing marketing budgets in your role? Share your experiences and strategies below!  Follow : Tauseef Ahmed Ansari Let's learn from each other's successes and challenges. 💬🚀 #marketing #lesson #spendanalytics