deeptrue’s Post

Why is this?! I think it's because YouTube content is on demand - "I want to watch this. *Now*". Whereas 90s TV was passive - "This is on, might as well watch it". Are there other things at play? Have we been spoilt by interactivity, have we been conditioned to expect content for free, without ads? I think it's the medium rather than a change in us, because people watching linear TV in 2023 are also pretty chill with ads, no different to the 90s. #CTV #Advertising #television #marketing #behavior

Have you heard these myths about addressable TV and the Butterfly Effect in digital marketing? Myth 1: Addressable TV is too expensive for small businesses. Myth 2: The Butterfly Effect is just a theory, it doesn't actually impact digital marketing. Myth 3: Addressable TV and the Butterfly Effect are only relevant for large-scale campaigns. Want to know the truth behind these myths? Keep reading to discover the game-changing strategies that can boost your campaign effectiveness and ROI. In this presentation from Jeff Boachie, you will learn how to: 🚀 Boost your campaign effectiveness and increase ROI by leveraging addressable TV and the butterfly effect in digital marketing. 🚀 Optimize your campaigns and drive bottom-of-funnel activities with addressable TV for maximum results. 🚀 Stay ahead in the current landscape of digital marketing by exploring the rise of addressable TV and its impact on your advertising strategies. 🚀 Discover the success story of Shelter's campaign and how they achieved impressive results using addressable TV (AdSmart). 🚀 Unlock the power of integration by combining addressable TV with email and paid social for highly effective marketing campaigns. In a digital landscape increasingly saturated with advertising noise, staying ahead entails finding innovative, cost-effective ways to reach and engage consumers. Addressable TV represents one such path. As Jeff points out, it not only provides a scalable platform for delivering impactful video advertising, but also presents an opportunity to uplift bottom-of-funnel activities and future-proof marketing initiatives. Staying on top of evolving ad technologies like this is key to navigating the complexities and challenges of today's digital marketing scene. https://lnkd.in/dzhhz_Wy #martech #digitaltv #tvadvertising #skytv

With the incredible amount of content available to audiences today, companies have to work even harder to catch a viewer's attention to ensure their message is consumed. You have an amazing service or product to share so how do you ensure people know about it? Here are some tips and tricks on making sure your web or television commercial stands out among the crowd. #blog #videoproduction #marketing #commercial #tvcommercial #video https://lnkd.in/gmj3sXFm

Have you ever wondered how the smallest interactions can create a ripple effect, shaping the success of your digital marketing campaigns? Well, get ready for a surprising twist in this story. Join Jeff Boachie as he uncovers the hidden power of addressable TV and its ability to amplify The Butterfly Effect in digital marketing. But what he discovers goes beyond what he ever imagined, leaving us all wondering: can one small interaction truly change everything? Tune to find out the surprising answer. #martech #butterflyeffect

Discover the most captivating TV ads from the first half of 2023. Our newest blog post is sure to fuel your inspiration and give you ideas on how to elevate your own video marketing endeavors. Click the link below to learn how leading brands effectively harnessed emotions, humor, authenticity, and cultural relevance to forge profound connections with consumers and achieve remarkable outcomes. https://hubs.ly/Q01QW4400

Marketing campaigns are fun to draw inspiration from. Some of marketing campaigns were great examples of the state of our industry, what’s going well, what’s changing, and what’s to come in marketing. Why not take the opportunity to look back and consider some of the lessons provided by campaigns last year? In that spirit (and just because it’s fun!), here’s a look back at some of the best marketing campaigns and what made them stand out. There are sure to be helpful tips here for every marketer and content creator looking for inspiration With so many companies constantly trying to stand out in a heavily saturated market, there are always a few that seem to snatch the spotlight effortlessly with a truly innovative campaign. Let’s count down best marketing campaigns. Day 1: Here We Flo - #NoMorePeriodDrama Sky TV Commercial Here We Flo was founded four years ago with a core mission: to disrupt the period, bladder and sexual wellness markets with its organic and vegan products, while challenging the stigma and shame that surround these bodily functions. With its products now available on the shelves of popular UK retailers, the brand is taking steps to accelerate its growth. This year it launched its first TV ad, funded by the Grand Prix £1m prize it was awarded by the inaugural Sky Zero Footprint Fund. Created with agency Hatch London, ‘No more period dramas’ offers a tongue-in-cheek take on the classic British period TV drama. Centred on a dinner table hosting high society men and women, the onset of one woman’s period triggers a lively discussion about organic tampons, while the men look aghast. Speaking to Marketing Week earlier this year, Here We Flo co-founder and CEO Tara Chandra said the brand’s strategy is to “make people laugh”, and it appears to be paying off. Kantar’s The Works study identified the ad as the most creatively effective on TV in April for its potential to drive both long- and short-term growth. The spot scored within the top 5% of all ads in the UK on distinctiveness, and in the top 15% for differentiation, the study revealed. It also scored in the top 25% for creating the sense it is setting trends, and the top 30% for persuasiveness. Though only a small scale test to begin with, Chandra said the launch of the ad prompted a number of retailers and partners to reach out about stocking Here We Flo products. Brand awareness increased and overall sales tripled in 2022. The ad is set to air again early next year on a national scale, supported by a wider campaign across out-of-home and social. MJ #hereweflo #periodpositivity #wellnessrevolution #marketingweek https://lnkd.in/gXgTS2qt Here We Flo Evie Plumb Laura Dyett Caroline Lynch Tara Chandra Marketing Week

TVB's American Conversation study shows that the synergy between local TV news and word-of-mouth marketing is undeniable. #TeamTEGNA's Nicki Harkrider-Probey shares her perspective on the profound impact of word-of-mouth marketing and the crucial role local broadcast news plays in fostering trust and credibility. Learn how harnessing the power of satisfied clients and advocates can significantly boost your brand's credibility and reach: https://lnkd.in/dPY3hVYr #LocalBroadcast #TVAdvertising #WordOfMouth #LocalNews #AmericanConversationStudy #BroadcastNews