He as the German founder of the sportswear company Puma and the older brother of Adidas founder, Adolf "Adi" Dassler. The brothers were partners in a shoe company Adi started, Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). Rudi joined in 1924, however the brothers became rivals following World War II and started their own companies in 1948. Under his direction, Puma remained a small provincial company. Only under the direction of his son, Armin Dassler, did it become the worldwide known company it remains today. Rudi Dassler died on 27 October 1974 of lung cancer at the age of 76.
He as the German founder of the sportswear company Puma and the older brother of Adidas founder, Adolf "Adi" Dassler. The brothers were partners in a shoe company Adi started, Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). Rudi joined in 1924, however the brothers became rivals following World War II and started their own companies in 1948. Under his direction, Puma remained a small provincial company. Only under the direction of his son, Armin Dassler, did it become the worldwide known company it remains today. Rudi Dassler died on 27 October 1974 of lung cancer at the age of 76.
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