2010 Mazda MX-5 20th Anniversary

Mazda celebrates two decades of roadster success with the world premiere of a 20th Anniversary special edition MX-5 at the Geneva Motor Show in March. This model will have a limited production run of just 2,000 units, will only be available in Europe and will take sports car fans back to the basics of open-top driving fun. It´s equipped with a special edition scuff plate in stainless steel with pan-European serial number (1 to 2000).

Based on the 1.8-litre soft top production roadster, this version has a special exterior styling package with chrome grille, door handles and headlight fascia; along with silver-look fog lamp frames, specific 17-inch alloy wheels and 20th Anniversary logos. It can be ordered in three colours – True Red, Crystal White Pearl and, specific for this edition, a new Aurora Blue - with matching painted decorative elements in the interior. A strut tower bar is also added to ensure a sporty, exhilarating drive.

Joining the special edition MX-5 at Geneva will be the world premiere of the All-New Mazda5. This new people carrier is especially family-friendly and will offer Europeans:

- an eye-catching design that sets it apart in the C-MAV segment,
- a new 2.0-litre DISI* petrol engine equipped with i-stop that achieves approximately 15 percent reduction in CO2 emissions compared to the 2.0-litre petrol it replaces,
- enhanced Karakuri interior flexibility for up to seven people and sliding rear doors.

Mazda will also highlight its continuing environmental efforts in Geneva with the European premiere of its next-generation SKY Concept – including the SKY-G petrol and SKY-D diesel engines, and the Mazda SKY-Drive automatic transmission (AT) – set for global roll out beginning in 2011. These new products are next-generation technologies that will make a major contribution to Mazda's published target of improving fuel economy by 30 percent by 2015.
Specifically:

- the SKY-G petrol engine will use 15 percent less fuel than the previous 2.0-litre engine, and be as efficient as today's 2.2-litre diesel,
- the SKY-D diesel engine will improve fuel economy by 20 percent compared to Mazda's current 2.2-litre diesel,
- the new automatic transmission will improve fuel economy by 5 percent, and be a perfect match to SKY engines with shifting feel similar to a dual clutch transmission. (posted on conceptcarz.com)

The new Mazda6 facelift will also be presented for the first time worldwide at the Geneva Motor Show.

This major update enhances the strengths Mazda6 is known for and introduces:

- the new Mazda family face, and new lamp designs front and back, for sportiness and a more premium identity that can be seen at first glance,
- a powertrain line-up with six engines – including three derivatives of the 2.2-litre turbo diesel and a new 2.0-litre DISI petrol engine – all of them even more frugal and with lower emissions,
- a new five-speed automatic transmission developed especially for the new DISI petrol to ensure optimal acceleration behaviour and fuel economy.

Mazda's press conference at the 2010 Geneva Motor Show will be held at the Mazda stand in Hall 5, on 2 March at 11:15 CET.

Source - Mazda

Mazda launches Limited Edition MX-5 to celebrate 20th Anniversary

• New 'Mazda MX-5 20th Anniversary Limited Edition' model on sale from 1 March 2010

• Priced from £16,850 (on-the-road), 1.8-litre model echoes true spirit of 1990 original

• Represents great value with 10 additional items of equipment and unique colours

• To celebrate the 20th anniversary of the world's best-selling two-seater roadster going on sale in the ÚK, Mazda is introducing a special version of the legendary Mazda MX-5 sportscar called, appropriately, the 'Mazda MX-5 20th Anniversary Limited Edition'.

'British motorists have enjoyed a long-term love affair with the Mazda MX-5 which shows every sign of continuing to flourish through the next decade,' comments Mark Cameron, sales and marketing director for Mazda ÚK.

'Launching in Spring when the prospect of open-top motoring has added appeal, the new Mazda MX-5 20th Anniversary model is the perfect way to celebrate this relationship during a year when we expect MX-5 sales in the ÚK to pass the 100,000 milestone since its launch in 1990.

'The Anniversary model will appeal to customers in search of pure driving pleasure who are also keen to enjoy the whole sportscar ownership experience while celebrating the unique MX-5 heritage. Over a span of 20 years, Mazda has sold more than 850,000 MX-5 sportscars worldwide and our roadster has won more than 170 awards. Today, the Mazda MX-5 remains unrivalled as a rewarding, affordable sports car that can also be used for everyday motoring all year round, supported by Mazda's legendary reliability and durability,' adds Cameron.

In the true spirit of the original, the new Limited Edition model is based on the purest, back to basics MX-5, the entry-level soft-top 1.8 SE convertible, offering the best, fun-to-drive thrills along with a truly rewarding motoring experience. The 20th Anniversary Limited Edition also represents great value. Priced at £16,850 on-the-road, it features 10 additional items of equipment worth more than £650, just £55 more than the SE – and significantly less than the original Mazda MX-5 of 1990, in real terms when prices are adjusted for inflation over two decades.

'Stand-out' additional equipment featured on the Anniversary model includes 10-spoke 17-inch alloy wheels with a unique silver finish, front fog lights, chrome trims (around the grille, headlamps and fog lights), body-coloured roll bars and a supporting strut brace. Inside, the stainless steel scuff plate features a unique '20th Anniversary' logo and limited edition number, premium '20th Anniversary' branded floor mats, a body-coloured front dashboard, aluminium pedal set, and manual air-conditioning.

MX-5 20th Anniversary drivers benefit from the generous specification of the SE model, on which it is based, ensuring comfort and convenience are not comprised. Featuring as standard, electric and heated door mirrors, electric windows, remote central locking with deadlocks and remote boot release. The Limited Edition model also boasts a stylish, modern cabin with a leather steering wheel, gear knob and hand-brake, plus an MP3-compatible Radio/CD audio system with six speakers, steering wheel controls and an auxiliary (AÚX) input jack for MP3 and iPod connection.



Mazda dealers are currently offering Mazda MX-5 buyers three finance packages available for retail sales only, until 31 March 2010. Typical 0%*, 3.9% and 5.9% APR** finance are available depending on type of sale and duration of package.

The Mazda MX-5 20th Anniversary model is powered by a 126ps, 1.8-litre petrol engine driving the rear wheels through a five-speed manual gearbox. Sportscar handling and legendary agility are complemented by a lively performance – 0-to-62mph in 9.9 seconds and a top speed of 121mph – and environmentally responsibility with modest CO2 emissions (167g/km) and a combined fuel economy of 40.4 mpg.

Source - Mazda