PROJECT NOTES: When Brooke-Star Elliott-Tommasi and I owned Design Animals, Symantec came to us to design and execute their national quarterly point-of-sale product campaigns. The most notable being when Symantec Corp aligned themselves with legendary V8 Supercar racing by securing sponsorship on the TeamVodafone V8 Supercars, as well as that of legendary V8 Supercar champion Craig Lowndes. They also acquired the title sponsorship of the competition's Melbourne round, which was renamed, Norton 360 Sandown Challenge.
The sponsorship campaign needed to demonstrate:
– Performance, speed and safety
– Australia's No. 1 – On the track and in online security software
– The continuation of the theme 'Lighter. Faster. Friendlier'.
The campaign objective was to drive sales and shape consumer attitudes by building momentum throughout the racing season. The sponsorship campaign effectively enhanced product exposure, and aligned Norton's brand values and personality to those of Australian high-performance V8 Supercar racing. Not to mention the smiling face of Craig Lowndes.
Art direction: Brooke-Star Elliott-Tommasi and myself.
Design: Brooke-Star Elliott-Tommasi, Mark Endicott and myself.
Design of promotional offers on product packaging.
Creation of yellow and black chequered flag device to identify Norton's winning presence in Supercar racing.
Die-cut packaging design showcasing 'Performance Tested' corporate sponsorship tagline.
Design and application of vinyl for initial Craig Lowndes initial sponsorship helmet. This helmet was later used as a promotional giveaway.
Design of original suite of print advertising – Grrr888 Security. Lowndes in his original Norton racing suit.
Design of web and presentation graphics, as well as promotional merchandise (360 racing mouse).
Design of 'Performance Tested' outdoor media campaign.
Tailored designs for Norton 360 V8 Supercars and McGrath Foundation breast cancer support packaging.
Advertising suite for Grrr888 Win! campaign. Lowndes in his new Norton suit.
Design of online banner ads and promotional update offers.
'All You Need with All the Speed' advertising campaign for Norton 360 Sandown Challenge. Artwork by Mark Endicott.
Norton 360 Sandown Challenge product (CD) information leaflet. Artwork by Mark Endicott.
Life-size Craig Lowndes pull-up banners and displays.
Norton 360 track and pit garage signage and flags.
Video created by Gavin Rawling, briefed by Brooke-Star Elliott and myself, to showcase Norton 360 sponsorship branding efforts internally.
'Engineered for Speed' advertising campaign for Norton 360. Artwork by Mark Endicott.
Back lit shopping mall advertising. Artwork by Mark Endicott.
Photography art direction.
Norton Internet Security Netbook Edition USB giveaway.
Sample mockup of Gondola end merchandising unit.
Product information design.
Media kit components for Norton 360 'Should we tell him?' retailer campaign to distribute product information and benefits.
Packaging box design for promotional 'Should we tell him?' DVD plus product information booklet.
Bonus 'Big 1GB Memory Stick' special promotion packaging design and point-of-sale materials. Artwork by Brooke-Star Elliott-Tomassi.
Conceptual flatpack modular bookend retail display system for Norton product boxes (global project).
Prototype designs for Norton point-of-sale retail display stands, shelf systems and gondola ends. Designed for the Japanese market where space is limited and units need to house product as well as capture viewer attention with highly visible signage and promotional product graphics.
Phoenix logo design concepts for Symantec.
