Almost 200 A. vinacea went through rehabilitation for release at the Araucárias National Park. Most birds were kept illegally as pets and were seized by authorities in Santa Catarina. The rehabilitation process involved collecting genetic material and biometric data, conducting several clinical and laboratory examinations, in addition to behavioral training to prepare them for life in the wild.

A total of 113 A. vinacea met the health and behavioral criteria and received radio-collars, microchips and identification rings provided by the National Research Centre for the Conservation of Wild Birds. They were transported to the Araucárias National Park and placed in an enclosure. After the acclimatization period, soft release was performed.

Post release monitoring is conducted monthly by our team through observations, vocalizations and radio-telemetry. Citizen scientists reports are analyzed. Data show that victims of wildlife illegal trade can be rehabilitated, released and reproduce successfully in the Atlantic Forest, one of the biodiversity hotspots for conservation priorities.

To reduce threats to the Vinaceous-breasted Amazon our environmental education program promotes the involvement of the community in the conservation of the species and its habitat. Our actions have already reached more than 2 million people worldwide, including 530.000 inhabitants of the Araucárias National Park region. The species became so popular locally that it was chosen by the locals to represent the fauna in the Park's logo, and it is stamped in official vehicles, school books and postage stamps from the municipalities of Passos Maia and Ponte Serrada.

Our program to generate employment and income was developed in order to reduce the pressure on natural resources, generate environmental appreciation and create economic value to free living amazons. Courses on conservation issues, birdwatching, sewing and entrepreneurship are provided to local women and working groups are formed. A group of women from Ponte Serrada is being prepared to sew. The Group of Passos Maia, called Amigas dos Roxinhos, developed a line of handmade products with the theme "Vinaceous-breasted Amazon and Araucarias". Their income increased 62% since the beginning of the program.